Internet Strategy
Attract Visitors
Search Engine Optimisation Get Found on Google
Google Adwords - PPC Paid Advertising
Facebook Advertising Demographic Paid Advertising
Social Media The new Internet
Email Marketing Retain Customers
Web Design The Essentials
Landing Page Design The Secret to Making Money
Strategic Services Put the Pieces Together
Competitor Analysis Discover Online Competitors
Keyword Research The Keys to the Internet
Website Measurement Performance Measurement
Online Breakthrough Grow Your Business with the Internet
Get Customers to Your Website
Attracting Visitors to your website is one of the key factors in achieving success from your website. There are a number of different tools which can be used to attract visitors and these are explained below.
- Search Engine Optimisation
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Search Engine Optimisation (or SEO) describes the process for ensuring that your website appears at the top or on the first page of Google's search results - 95% of people never go beyond the first page of Google's results. It involves doing all of the things that Google wants you to do with your website and you benefit from "Free" traffic to your website.If you appear on the first page, there is a good chance that you will make money from your website.
- Google Adwords - PPC
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Google Adwords provides a means of instantaneously targeting anyone who is searching for your product or service online. If used properly it provides a fantastic way to grow your sales - immediately. If used badly, it can cost a lot of money and yield no financial results. - Social Media
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Social Media is the current buzzword on everyone's lips. It's all Free - but is perhaps the internet marketing tool that requires the biggest investment in order to be successful. Social Media requires education and a lot of planning and commitment to be successful. WSI can help you to create and deliver your Social Media strategy. - Email Marketing
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Email marketing is the poor relation in Internet Marketing that arguably delivers the biggest bang for your marketing Euro! Contrary to popular belief email marketing is not about delivering Spam to people's overcrowded inboxes. It is about delivering content that is valuable to your different market segments. - Facebook Advertising
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Facebook offers a similar Pay Per Click Model to Google's Adwords tool, but Facebook allows you to target specific demographic niches and locations. Facebook advertising needs to be carefully planned and tested as it can be an expensive exercise if not used correctly.
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