Pay Per Click - Facebook

Facebook advertising provides an alternative way to target your customers on the internet.  There are currently 1.7 Million users on Facebook in Ireland alone and you can seek them out based on what they have shared on their Facebook profile.  30% of theses users intereact with their facebook account at least weekly.

Demographic Targeting

Facebook advertising allows you to target different demographics based

• information in their Facebook profile 
• who their friends are
• the pages they are fans of

Facebook advertising is also very different to Google's Adwords model as it is difficult to attribute instant revenue to Facebook ads -

Google's model allows you to target people who are directly looking for the product or service that you sell.

Facebook targets people who might have an interest in your product and you are hoping to attract their attention with a well designed Ad. Your Facebook Ads will be shown in the area indicated in  red when people are browsing Facebook.

Facebook Ads are normally aimed at building brands and should have a goal of engaing visitors for the Long Term. 

To achieve return on investment the approach taken to Facebook Ads must be very stretgic and well planned with a Long Term Customer Engagement process.  We can help you to design these Ads and will put in place a strategy that will allow you to capitalise on your Facebook Ads for the medium to long term, if this is an appropriate route to market for your business on the internet.

If you think that Facebook Advertising could improve your business, why not arrange your "Online Breakthrough Session" today to learn more.

Arrange Your Online Breakthrough Session